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Website differences
05.02.2026

Service Website vs. Corporate Website: What’s the Difference and What Should Businesses in the Czech Republic Choose?

The main difference between a service-based website (restaurants, salons, service providers) and a corporate website lies in why a user visits it and how fast they make a decision.


A service website is built for fast conversions: a customer wants to book a table, make an appointment, or order delivery right now.

A corporate website is built for trust and B2B communication: it presents the company’s structure, credibility, reporting, and helps attract partners or employees.


Understanding this difference saves budget and significantly increases conversion.

1. Service Website (HoReCa, Beauty, Repair, Service): Speed and Emotion

For restaurants, cafés, beauty studios, clinics, and repair services, a website serves as both a digital storefront and a cash register. In the Czech Republic and the EU — where competition in the service market is high — the website must work flawlessly on mobile devices.

Key features:
  • Strong visual focus: High-quality photos of interiors, dishes, or before/after results.
  • Essential functionality: Booking integrations (Reservio, Tablein), delivery modules, online appointment tools.
  • Mobile First: Around 80% of visitors will find you on the go.
  • Simple structure: Menu, prices, contacts, and a “Book / Order” button available in one click.

If you run a small venue or work as an independent specialist, there’s often no need to build a complex architecture.

A well-designed landing page (one-page website) can be the most effective solution, focusing users on a single action.

Common mistakes:
  • PDF menus: Downloading a file just to check the price of a salad kills user experience.
  • Complex forms: Forcing registration to order pizza destroys conversion.
  • No localization: In Prague, having Czech and English versions is crucial. For expats, Russian is also useful.

2. Corporate Website: Trust and Scale

Corporate websites are essential for companies operating in B2B, construction, manufacturing, consulting, and technology. Here, clients don’t make impulsive decisions — they evaluate, compare, and verify reliability.

Key features:
  • Deep structure: “About”, “Team”, “History”, “Licenses”, “News”, “Careers”.
  • Informative content: Case studies, technical documentation, annual reports.
  • Branding consistency: Adherence to brandbook, tone of voice, mission, and values.
  • Advanced integrations: Partner portals, CRM/ERP links, private dashboards.

For such tasks, a multi-page website is necessary. It allows you to build an extensive structure that performs well in search engines and answers detailed questions large clients typically have.

3. Which One to Choose? Key Comparison

Here is a clear breakdown of the fundamental differences based on four essential criteria.

Goal and Speed of Conversion
  • Service & Restaurant Websites: Built for instant action. Their job is to convert a visitor into a customer as quickly as possible. Decision cycles are short — from minutes to hours. A hungry person or someone looking for a haircut doesn’t want to read about your mission — they want to see a “Book Now” button.
  • Corporate Websites: Built for reputation and credibility. Deals take weeks or months. A potential partner may revisit the website several times before scheduling a meeting or signing a contract.

Content and Design
  • Service Websites: Emotional and visually driven.Content focuses on photos, videos, reviews, promotions, and pricing. Minimal text — maximum visual clarity.
  • Corporate Websites: Calm, structured, and professional. Content focuses on expertise: articles, team introductions, company history, reports, official documents.

SEO Strategy and Traffic
  • Service Websites: Focused on Local SEO — “restaurant near me”, “manicure Prague 2”. Critical to rank well on Google Maps.
  • Corporate Websites: Focused on industry-specific queries and expert content. Traffic comes from blog posts, case studies, and branded searches.

Technical Implementation
  • Service Websites: Usually don’t require a complex structure. A high-quality template website can be a great solution for quick and affordable launch.
  • Corporate Websites: Typically require custom development or advanced multi-page architecture. Flexibility and scalability are essential.

What to Do Next?

Choosing the right website type is the foundation of your digital presence.
A mistake at this stage can lead to a website that looks nice but brings no results.
If you’re unsure which structure suits your business best — or want to estimate the development cost — write to us. We’ll run a fast audit and offer an optimal solution without unnecessary complexity.
Author: Valentin iuntsevich ( linkedin )
Founder of a marketing agency iuntsevich.cz
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FAQ
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Yes — if it’s a chain or a franchise. In that case, the corporate portal serves partners, applicants, and investors, while separate subdomains/sections handle bookings for guests.

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2022
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Some cases are unavailable for public viewing due to confidentiality agreements.
KINȮE WORLD
[ Website ] [ Meta Ads Advertising ]
2025
Vector Industrial
[ Website ]
2025
Prague Profi Group
[ Website ] [ Google Ads Advertising ] [ Banners ]
2025
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[ SMM Management ] [ Meta Ads Advertising ] [ Times Square Advertising ]
2024
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[ SMM Management ] [ Menu ] [ Design ]
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[ SMM Management ] [ Website ] [ Design ] [ SEO ]
2024
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[ SMM Management ] [ Website ] [ SEO ] [ Copywriting ]
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[ SMM Management ] [ Website ] [ SEO ]
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Zapomni
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[ 6/6 ]
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bagellounge
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2024
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2022-25
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portofino
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top travel company
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2022
visual studio
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2023
By izzi Sisters
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2022
Street Vape
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2020
Amber cloud
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2017
[ 13/13 ]
Some cases are unavailable for public viewing due to confidentiality agreements.
sure
[ SMM Management ] [ Website ] [ SEO ] [ Copywriting ]
2024
plan event agency
[ Website Redesign ] [ SEO ]
2024
5ytcvetok
[ SMM Management ] [ Website ] [ Design ] [ SEO ]
2024
portofino
[ Logo ] [ Website ] [ SEO ] [ Menu ]
2023
top travel company
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2022
[ Logo ] [ Website ] [ SEO ] [ Business cards ]
2023
visual studio
Zapomni
[ SMM Management ] [ Website ] [ SEO ]
2023
Flames
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2022-25
[ 8/8 ]
Some cases are unavailable for public viewing due to confidentiality agreements.
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