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Developing a multi-page website (10 unique pages) to serve as a premium digital catalog. The site was not meant to include standard e-commerce functionality with a shopping cart; instead, the focus was entirely on the aesthetic presentation of the product and generating customer inquiries.
Visual Strategy
The visual concept was built around "Mediterranean light" and "the traditions of Apulia."
Negative space was actively used in the design to create a sense of lightness and a premium feel.
A tactile, embossed gold effect was implemented for the logo.
Each of the four featured olive oil varieties (Favolosa, Leccino, Leccio del Corno, Coratina) received its own distinct visual treatment.
Work Process
The project was executed strictly according to the technical specifications and was divided into three key stages:
Concept: Developing the creative direction and moodboard.
Design: Designing a premium UI/UX layout (desktop and mobile versions) in Figma.
Development: Building the website on the Tilda platform using Zero Block to implement the unique, custom-made design.
The Result
We delivered a fully responsive website featuring a Homepage, Brand Story, Collection Overview, and 4 unique pages for each olive oil variety. The project also included basic SEO optimization.