KINȮE WORLD
KINŌE WORLD is a premium brand from Riga (Latvia), specializing in the design, handmade production, and sale of exclusive kimonos and women's clothing.
The Challenge:
We faced a comprehensive task: to launch a niche luxury brand with a strong aesthetic component to the market. The goal was not simply to create a functional online showcase, but to build a digital flagship store that would visually and conceptually reflect the brand's philosophy, emphasize the value of handmade craftsmanship, and offer a premium shopping experience. Simultaneously, it was necessary to develop and launch a strategy for attracting the target audience through visually-oriented platforms.
Our Solution:
We implemented the project in two key stages, focusing on impeccable user experience and precise audience targeting.
E-commerce Store Development:
- Created a multi-page web resource with 14 pages, including collections, detailed product pages, an 'About the Brand' section, and a convenient shopping cart.
- The design is based on a philosophy of minimalism and elegance. Clean lines, refined typography, and a focus on high-quality product photography allow the kimonos to "speak for themselves," creating a gallery-like atmosphere and highlighting their artistic value.
- Developed logical navigation and UX to make the selection and purchase process intuitive and pleasant, fully immersing the customer in the world of KINŌE WORLD.
Development and Implementation of the Advertising Strategy:
- Conducted an in-depth analysis of the niche and competitive landscape to identify optimal growth points and positioning.
- Based on the analysis, prepared a promotion strategy, defining key channels, content formats, and target audience personas.
- Launched a comprehensive advertising campaign, deploying approximately 10 separate ad sets in Meta Ads and Pinterest, aimed at different objectives: from increasing brand awareness and engagement to direct sales and retargeting.
Meta Ads Campaign Setup:
- Reach — 749,797 people
- Impressions — 1,460,428
- Budget — €968
- Cost per 1000 people reached (CPM) — €0.66
- Link Clicks — 4,339
- Cost per Click (CPC) — €0.08
The Result:
As a result, the KINŌE WORLD brand received not just an online store, but a holistic digital ecosystem. We created a visually flawless online platform that became the digital embodiment of its values and launched targeted advertising mechanisms to attract a loyal audience that values uniqueness and craftsmanship. The project laid the foundation for a sustainable online presence and sales growth in the premium segment.
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