Comprehensive Branding and Website Development for a Coworking Space
Grand Space is a modern venue in Pardubice, Czech Republic, offering a comfortable coworking area, meeting rooms, and a terrace for work and business meetings. Our primary objective for this project was to build a stylish, functional website with a strong visual identity to effectively showcase these spaces.
Website: https://grand-space.cz/
Cooperation period: The project was completed within 1 month.
Project Objectives
Our team faced a comprehensive challenge: to build a strong visual identity from scratch and seamlessly translate it into the digital environment by developing a user-friendly website with online booking capabilities. The project was divided into three key stages: branding, web development, and technical integration.
Stage 1: Branding and Logo Design
Developing the visual style became the foundation of the entire project. We aimed for a brand that looked modern, urban, and premium.
- Concept development: We prepared three distinct logo concepts. To help the client visually evaluate each style, we immediately put together three mini-brandbooks. This enabled the client to make a precise and confident choice.
- Refinement and animation: Once the final version was selected, we made the finishing touches. Additionally, our team designed a stylish GIF animation of the logo's reveal, adding a dynamic feel to the brand.
- Final brandbook: The client received a comprehensive brandbook, including logo usage guidelines, visual direction, color palette, and typography.
- File handover: The final logo was exported in all necessary formats, packed into an archive, and delivered to the client with full usage rights.
Stage 2: Website Creation (One-page) and Technical Integration
Based on the approved corporate identity, we proceeded with the website development and its technical setup.
- Platform and design: The website was built on Tilda using a fully custom design implemented in Zero Block. We focused on a minimalist aesthetic, high-quality photography, and responsiveness (Mobile-first design).
- Landing page structure: The site logically tells the venue's story: from an impactful Hero section to the concept overview, services (coworking, meeting rooms, terrace), pricing, and an FAQ block.
- Booking system integration: A key technical solution was the seamless integration of the Enigoo online booking system directly onto the site via an iframe. This allows visitors to easily and quickly reserve workspaces right on the page.
- Web analytics and SEO: To ensure a successful launch, we performed basic SEO optimization and configured data tracking: Google Tag Manager (GTM), Google Analytics 4 (GA4), and Meta Pixel for future advertising campaigns.
The Result
Over 1.5 months of close collaboration, we created an attractive and fully functional digital product for Grand Space. The client was absolutely thrilled with the final outcome: a stylish brand identity and a modern website that immediately started generating direct bookings.
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