Comprehensive Marketing and Traffic Acquisition
Client: KO&CO — a store featuring authentic Korean cosmetics.
Website: https://ko-co.cz/
Instagram: https://www.instagram.com/koco.cz/
Facebook: https://www.facebook.com/people/Ko-Cocz/61569346691213/
Cooperation period: December 2025 – April 2026
Project Services
- Initial project audit, market, and competitor analysis
- Marketing strategy development
- Design of advertising creatives (banners)
- Setup and optimization of META advertising campaigns (Facebook, Instagram)
- Setup and optimization of Google Ads campaigns
Project Stages
Stage 1. Analytics and Strategy Development
Every successful launch starts with numbers and data. We conducted a comprehensive initial analysis of the niche:
Every successful launch starts with numbers and data. We conducted a comprehensive initial analysis of the niche:
- Initial project audit
- Market analysis and in-depth research of key competitors (their advertising behavior, creatives, offers, and positioning)
- Development of a marketing strategy using targeted and PPC advertising, tailored to different target audience segments, alongside a specific promotion plan and budget allocation.
Stage 2. Creative Preparation (Design)
The cosmetics-buying audience responds primarily to high-quality visuals. In preparation for the launch, we designed 4 unique advertising banners.
The design featured a modern aesthetic aligned with the brand, incorporating clear calls to action (CTAs) to maximize the click-through rate (CTR) and effectively drive traffic to the website.
The cosmetics-buying audience responds primarily to high-quality visuals. In preparation for the launch, we designed 4 unique advertising banners.
The design featured a modern aesthetic aligned with the brand, incorporating clear calls to action (CTAs) to maximize the click-through rate (CTR) and effectively drive traffic to the website.
Stage 3. Launching Advertising Campaigns (META + Google)
To reach users at different stages of the sales funnel, we leveraged two key traffic sources: Meta Ads and Google Ads. We tested various audiences and formats to identify the most effective combinations.
To reach users at different stages of the sales funnel, we leveraged two key traffic sources: Meta Ads and Google Ads. We tested various audiences and formats to identify the most effective combinations.
Meta Ads Results
- Reach: 63,197 users
- Impressions: 253,922
- Budget: 29,915 Kč
- Link clicks: 8,671
- CPC (Cost Per Click): 3.45 Kč
- Adds to cart: 2,643
- Purchases: 87 (Cost per purchase — 343.86 Kč)
Google Ads Results
- Impressions: 236,623
- Budget: 22,519 CZK
- Clicks: 3,795
- Avg. CPC (Average Cost Per Click): 5.93 CZK
Project Summary
Over the course of our collaboration, KO&CO received a fully implemented marketing system for promotion using targeted and contextual advertising. The combination of detailed analytics, a well-thought-out strategy, eye-catching visuals, and omnichannel advertising allowed us to consistently drive high-quality traffic to the website.
As the numbers show, we not only achieved a low cost per click across both advertising platforms (3.45 Kč in Meta and 5.93 CZK in Google) but also successfully guided users toward completing target actions on the site. Over 2,600 "add to cart" events demonstrate that we attracted a highly engaged audience.
We are proud to have helped KO&CO scale their sales and strengthen their market presence!
As the numbers show, we not only achieved a low cost per click across both advertising platforms (3.45 Kč in Meta and 5.93 CZK in Google) but also successfully guided users toward completing target actions on the site. Over 2,600 "add to cart" events demonstrate that we attracted a highly engaged audience.
We are proud to have helped KO&CO scale their sales and strengthen their market presence!
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