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Website for Small Businesses
25.01.2026

Website for Small Businesses: Essential Pages and Structure Template

A website for a small business is not just an online presence — it’s a working tool for attracting clients, building trust, and driving sales.


A well-designed website structure helps users quickly understand who you are, what you offer, how much it costs, and how to contact you — while also allowing Google to properly index your pages and show them in search results and AI-driven answers.


This article is useful for entrepreneurs and companies in the Czech Republic and the EU who want a website that generates leads, not just “exists online.”

Why Website Structure Is Critical for Small Businesses

Most problems with small business websites are not related to design, but to structure:
  • Users don’t understand what you do
  • There is no clear path to a contact or inquiry
  • All services are mixed into a single page
  • Lack of trust (no cases, contacts, or legal information)
  • Poor Google rankings

Website structure = sales logic + SEO logic + user convenience.

Minimum Required Website Structure for Small Businesses

Below is a basic set of pages suitable for around 80% of small and medium-sized service companies, B2B businesses, and local businesses.
1. Home Page
Goal: Quickly explain who you are, what you do, and who you work for.

The home page should include:

  • A clear headline that communicates your core offer
  • A brief overview of services
  • Key advantages (experience, timelines, work format)
  • Examples of work or case studies
  • Social proof (reviews, client logos)
  • A clear CTA: inquiry, consultation, price estimate

For many businesses, this is enough to start with a template-based website — especially at the early stage.

2. Services Page (or Pages)
Goal: Explain the value and answer questions before contact.

Implementation options:
  • One “Services” page with sections
  • Separate pages for each service (better for SEO)

Key points:
  • Simple, clear service descriptions
  • Who the service is for
  • What’s included
  • Timelines and price guidelines
  • Business outcomes, not just a “feature list”

If you have one core product, a one-page website (landing page) is often more effective.

3. About Us / Company Page
Goal: Build trust.

You don’t need a “since 2005” story. What matters:
  • Who you are and who you work with
  • Experience and expertise
  • Your approach to work
  • Geography (Czech Republic, EU, remote)
  • Real photos, team, and processes

For B2B in the EU, trust is especially important — it often determines the decision.

4. Case Studies / Portfolio / Work Examples
Goal: Show results, not promises.

A strong case study includes:

  • The client’s problem
  • The solution
  • What was done
  • The result (numbers, impact, conclusions)

Even 3–5 case studies can significantly increase conversion rates.

For agencies and service companies, a multi-page website is usually the best choice.

5. Contact Page
Goal: Remove the final barrier to reaching out.

Must include:
  • Contact form
  • Email and phone number
  • Messengers
  • Address (if there is an office)
  • Map
  • Business hours

In the Czech Republic and the EU, users value transparency and real contact details.

6. Legal Pages (Mandatory in the EU)
To comply with GDPR requirements:
  • Privacy Policy
  • Cookies Policy
  • Impressum / company details (if applicable)

These pages affect not only trust but also advertising (Google Ads, Meta).

Extended Structure (If You Want Growth)

If your website is a client acquisition channel, consider adding:
Blog / Articles
  • SEO traffic generation
  • Answers to client questions
  • Building expertise
  • Supporting AI search visibility
Pages for Niches or Cities
  • “Service X in Prague”
  • “For restaurants / startups / IT companies”
Online Store
If you sell products or digital goods, you need a separate catalog and product page structure. (Online Store)

Common Website Structure Mistakes for Small Businesses

  • ❌ Everything on one page with no clear logic
  • ❌ Generic phrases like “we are a team of professionals” instead of specifics
  • ❌ No pricing or price guidelines
  • ❌ No case studies or proof
  • ❌ Website not optimized for SEO and advertising

How We Approach Website Structure at iuntsevich.cz

When working with clients, we:
  • Analyze the niche and competitors
  • Study how the service is searched in Google
  • Design structure for SEO and inquiries
  • Think in terms of user journey, not just pages
  • Plan for scaling (ads, blog, new services)

We often start with analysis and strategy, not design.

How We Approach Website Development

In our practice, a website is part of a client acquisition system, not a standalone product.

We always:
  • Start with business goals
  • Analyze the niche and competitors
  • Design structure for SEO and lead generation
  • Account for future promotion and advertising

If needed, we also include:

The Logical Next Step

If you’re planning a website or unsure which structure is right for your business, we can:
  • Analyze your niche
  • Suggest the optimal website format
  • Show how a website can generate inquiries

Discuss the project

Author: Valentin iuntsevich ( linkedin )
Founder of a marketing agency iuntsevich.cz
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At a minimum: Home, Services, About, Contacts, and legal pages (GDPR).

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Professional website layout in Figma with modern design, thoughtful structure, and 3 rounds of revisions. Ready for subsequent development.
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[ 24/24 ]
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Barliner
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google ads Advertising
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Advertising budget:
Conversion cost:
557 000
28 600
4 750 €
~ 1.04 €
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[ 8/8 ]
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[ Banners ] [ Meta Ads Advertising ]
2022
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Price for coverage of 1000 users:
337 800
543 000
315 €
~ 0.91€
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Price for coverage of 1000 users:
1 033 400
1 643 800
354 €
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Advertising budget:
Price for coverage of 1000 users:
2 284 600
3 850 900
2 158 €
~ 0.96 €
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Flames
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2022-25
Coverage:
Advertising budget:
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420 000
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2024-25
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wowflow
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2025
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Price for coverage of 1000 users:
99 200
240 700
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~ 4 €
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2025
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Advertising budget:
CPC:
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1 210
250 €
0,21 €
Clicks:
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KINȮE WORLD
[ Meta Ads Advertising ] [ Website ]
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Advertising budget:
Price for coverage of 1000 users:
749 797
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plan event agency
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2024
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[ SMM Management ] [ Website ] [ Design ] [ SEO ]
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2024
Flames
[ Website ] [ SEO ] [ Menu ] [ Banners ] [ Meta Ads Advertising ]
2022-25
[ SMM Management ] [ Website ] [ SEO ]
2023
Zapomni
portofino
[ Logo ] [ Website ] [ SEO ] [ Menu ]
2023
top travel company
[ Logo ] [ Website ] [ SEO ] [ Design ]
2022
visual studio
[ Logo ] [ Website ] [ SEO ] [ Business cards ]
2023
feoh cosmetic
[ Online Store ]
2022
Coffee Factory
[ Website Redesign ]
2022
[ 14/14 ]
Some cases are unavailable for public viewing due to confidentiality agreements.
KINȮE WORLD
[ Website ] [ Meta Ads Advertising ]
2025
Vector Industrial
[ Website ]
2025
Prague Profi Group
[ Website ] [ Google Ads Advertising ] [ Banners ]
2025
Royaldi
[ SMM Management ] [ Meta Ads Advertising ] [ Times Square Advertising ]
2024
bagellounge
[ SMM Management ] [ Menu ] [ Design ]
2024
5ytcvetok
[ SMM Management ] [ Website ] [ Design ] [ SEO ]
2024
sure
[ SMM Management ] [ Website ] [ SEO ] [ Copywriting ]
2023
[ SMM Management ] [ Website ] [ SEO ]
2023
Zapomni
[ SMM Management ]
2022
present perfect
[ 6/6 ]
Some cases are unavailable for public viewing due to confidentiality agreements.

bagellounge
[ SMM Management ] [ Menu ] [ Design ]
2024
Barliner
[ Google Ads Advertising ] [ Banners ]
2024-25
Flames
[ Website ] [ SEO ] [ Menu ] [ Banners ] [ Meta Ads Advertising ]
2022-25
wowflow
[ Meta Ads Advertising ] [ Banners ]
2025
iuntsevich
[ Business cards ]
2024
[ SMM Management ] [ Website ] [ Design ] [ SEO ]
2024
5ytcvetok
portofino
[ Logo ] [ Website ] [ SEO ] [ Menu ]
2023
top travel company
[ Logo ] [ Website ] [ SEO ] [ Design ]
2022
visual studio
[ Logo ] [ Website ] [ SEO ] [ Business cards ]
2023
By izzi Sisters
[ Banners ] [ Meta Ads Advertising ]
2022
stand up prague
[ Banners ] [ Meta Ads Advertising ]
2022
Street Vape
[ Business cards ]
2020
Amber cloud
[ Logo ] [ Design ]
2017
[ 13/13 ]
Some cases are unavailable for public viewing due to confidentiality agreements.
sure
[ SMM Management ] [ Website ] [ SEO ] [ Copywriting ]
2024
plan event agency
[ Website Redesign ] [ SEO ]
2024
5ytcvetok
[ SMM Management ] [ Website ] [ Design ] [ SEO ]
2024
portofino
[ Logo ] [ Website ] [ SEO ] [ Menu ]
2023
top travel company
[ Logo ] [ Website ] [ SEO ] [ Design ]
2022
[ Logo ] [ Website ] [ SEO ] [ Business cards ]
2023
visual studio
Zapomni
[ SMM Management ] [ Website ] [ SEO ]
2023
Flames
[ Website ] [ SEO ] [ Menu ] [ Banners ] [ Meta Ads Advertising ]
2022-25
[ 8/8 ]
Some cases are unavailable for public viewing due to confidentiality agreements.
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❝ We always approach projects with maximum dedication: not only fulfilling contractual obligations, but also ensuring that the result truly benefits the business. ❞
«iuntsevich.cz»
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View all reviews
❝ We always approach projects with maximum dedication: not only fulfilling contractual obligations, but also ensuring that the result truly benefits the business. ❞
5/5
google maps reviews
«iuntsevich.cz»
20/05/2022
Dilshad Ruzmetov
❝ They created several stylish and efficient websites for us.

The work was done professionally and on time. I would especially like to highlight the team’s responsiveness and professionalism. Thank you for a successful partnership! ❞
More about the project
«Flames»
20/05/2022
Dilshad Ruzmetov
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«Flames»
24/07/2023
Ivan Brova
❝ A professional team that supported us at every stage — from concept to design — while taking all our wishes into account.

Thanks to their support, we quickly received a stylish and user-friendly website. ❞

More about the project
«TopTravelCompany»
Ivan Brova
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«TopTravelCompany»
24/07/2023
22/01/2024
Alexandr Logovik
❝ I would like to express my gratitude to the iuntsevich team for our productive collaboration!
Together, we developed a website for my project, and the result went beyond expectations. The team perfectly captured my idea and delivered a design that was precise, stylish, and tasteful. ❞
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«Acidum»
22/01/2024
Alexandr Logovik
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«Acidum»
24/06/2024
Alsu Latypova
❝ I’m impressed not only with the final result but also with the whole process of working with iuntsevich.cz

The team instantly understood our requests and got everything right from the very first attempt. ❞
More about the project
«5ytcvetok»
24/06/2024
Alsu Latypova
more
«5ytcvetok»
09/01/2025
Alfredo Tizanni
❝ These guys are simply the best!
Everything was delivered right on time!

We ordered the design of three menus for our restaurant, and the result exceeded all expectations. The design turned out stylish, user-friendly for our guests, and fully aligned with our brand. ❞
«Flames»
Alfredo Tizanni
«Flames»
09/01/2025

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