Search engines — especially Google — have become significantly smarter. Their goal is not to show a list of links, but to deliver the most accurate and complete answer to the user’s query. Your goal is to become the preferred source of that answer.
Key trends include:- AI Overview and E-E-A-T: Google is actively rolling out AI Overview. It prioritizes content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness. In practice, your website must reflect real professional knowledge — not just a set of keywords.
- Focus on user experience (UX): Google measures how users interact with your website. Core Web Vitals — loading speed, responsiveness, and visual stability — are no longer optional. A slow website won’t rank in the top results.
- In-depth content: Short, superficial articles no longer work. Google favors comprehensive, well-researched content that fully solves a user’s problem. Your materials must bring real value.
- Localization and hyper-local search: For Czech businesses, local SEO is essential — optimization of Google Mého podnikání (Google My Business), mentions of cities and districts (Prague, Brno, Ostrava), and active work with local reviews.
- Video and multimedia: Helpful video content increases time on page and improves the chance of appearing in additional search features such as video results.
1. Technical foundation — the invisible but critical layerWithout a solid technical setup, even the best content won’t rank.
- Speed and mobile optimization:
- Your website must load in under 3 seconds and work flawlessly on smartphones.
- Security (HTTPS):
- Mandatory. Without it, Google labels a website as unsafe.
- Clean structure and clear navigation:
- Both users and crawlers should instantly understand how your website is organized.
- Canonical URLs and no duplicate pages:
- Prevents page authority loss and indexing conflicts.
2. Content strategy — answer questions, don’t sellThink like your potential customer. What are they asking Google?
Semantic structure: Build not just keyword lists but topic clusters.
A main pillar page supported by detailed subpages. For example:
- Pillar: multi-page website development
- Supporting articles:
- “How to choose the right type of website”,
- “Website development costs in the Czech Republic”,
- “Landing page vs corporate website”.
Formats that perform best: Guides, checklists, in-depth reviews, case studies with numbers, answers to complex questions. Use H2/H3 headings, lists, short paragraphs.
Optimize for search suggestions and ‘People also ask’: Include natural question-based queries and provide clear answers.
3. Local SEO for the Czech Republic — how customers nearby find youGoogle Mého podnikání optimization:Fill out the profile completely — categories, photos, opening hours, website link. Post updates regularly.
Consistent NAP data:Name, address, and phone number must match across Google, social media, online directories, and your website.
Local links and mentions:Engage with local communities, publish in Czech online media, collaborate with local businesses.
4. User experience (UX) as a ranking factorClear path to conversion:Users must reach the desired information (service, contact, price) in 2–3 clicks.
Minimal distractions:Avoid aggressive pop-ups, intrusive ads, and complicated forms.
Structured Data (Schema.org):Helps Google interpret your content and display rich snippets — ratings, product data, FAQs, and more.
Our agency works with SEO as a system, not a one-time setup. Here’s the framework we use for clients:
Comprehensive audit and niche research: We start with business goals, not keywords.
Who is your audience in the Czech Republic or EU?
What are their pain points?
What is the decision-making process?
Only after that do we perform technical and competitive analysis.
From query to conversion: We map keyword groups to specific pages based on the funnel stage — informational (blog), commercial (service pages).
For example, to attract first leads from startups, a focused
one-page landing often works best.
Technical foundation + content working together: Our developers and SEO specialists collaborate from day one.
When building a new website — for example, an
online store — we immediately integrate fast loading, clean code, and a structure designed for long-term SEO growth.
Focus on measurable results: We set up full analytics so clients can see how SEO traffic turns into leads and sales — not just higher keyword positions.
Contact us and we’ll run a quick audit of your project.