Why Your Website Doesn’t Appear in Google or Seznam: Key Reasons and How to Fix Them

Many business owners expect a newly launched multi-page website to generate leads instantly. In reality, search engines need time — from a few days to several weeks — to discover, crawl, and index the site.

In the Czech Republic, the situation is unique: alongside global Google, the local search engine Seznam.cz plays a significant role. Each engine has its own algorithms, but the reasons a site doesn’t appear in search results are generally similar.

1. Indexing is blocked in the settings
The most common mistake. Developers often block indexing during testing and forget to re-enable it after launch.

How to check: Open the robots.txt file. If you see “Disallow: /”, it means you’ve blocked Google from accessing the entire site.
Solution: Allow crawling and request re-indexing in Google Search Console.

2. Technical errors and status codes
If the server is unstable or pages return 404 errors, search crawlers simply can’t process them.

Duplicate content: When the same page is available at different URLs (for example, with and without www), Google may treat it as spam or ignore duplicate versions altogether.

3. Missing sitemap submission
To help Google and Seznam discover your pages faster, you must provide a sitemap.xml — a structured list of all important URLs. Without it, crawlers may take much longer, especially on large and complex e-commerce websites.

If the technical setup is correct but your rankings still don’t improve, the problem is likely content-related:

• Low uniqueness: Copying competitors' content leads to poor rankings.
• Lack of expertise (E-E-A-T): Google evaluates authority and trust. For businesses in the EU, visible real contacts, a Czech address, and a clear service structure are essential.
• Slow loading speed: Users in Europe won’t wait. If your site loads longer than 3 seconds, search engines will rank it lower.
• Poor mobile usability: Over 60% of traffic in the Czech Republic comes from mobile devices. If your landing page is hard to read on a smartphone, it won’t reach top positions.

Whether we’re building a fast template website or a fully custom solution, we always implement essential SEO groundwork:

• Manual registration: We don’t wait for crawlers to find you. We register your website in Google Search Console and Seznam Webmaster immediately after launch.
• Clean code: We follow modern development standards so pages load quickly and are easy for algorithms to understand.
• Local optimization: We account for Czech market specifics, including geotargeting and language attributes.
• Indexing control: We verify how search engines see your pages and exclude unnecessary technical pages from the index.

Our philosophy is simple: your website should be ready for promotion from day one.

If your site isn’t showing up in search, this isn’t just a technical inconvenience — it’s a daily loss of potential customers. Whether you can’t find your domain in Google or want to ensure everything is configured correctly, we’re here to help.

Contact us and we’ll run a quick audit to identify and fix the issues stopping your website from ranking.