Imagine launching an expensive
multipage website — only to find that clients can’t discover it in search. The problem is often not in the content, but “under the hood.”
A technical audit is essential when:
- The site loads slowly or lags.
- New pages don’t appear in Google’s index for months.
- Rankings for important keywords have dropped.
- You're planning a major content update or redesign.
We split the analysis into several critical areas. Each one directly affects how your business is represented across digital platforms in the Czech Republic and the EU.
1. Indexation and CrawlingThe first step is to check whether Google can see your website at all.
- robots.txt — Correct rules for search bots (what can and cannot be indexed).
- Sitemap.xml — Up-to-date sitemap to accelerate crawling.
- 404 errors and broken links — Pages leading nowhere frustrate both users and bots.
- Canonical tags (rel="canonical") — Prevent duplicate content and help Google understand which page is primary.
2. Speed and Performance (Core Web Vitals)By 2026, speed is no longer optional — it’s a requirement.
We analyze LCP, FID, and CLS metrics.
If your
ecommerce store takes over 3 seconds to load, you lose up to 40% of potential customers.
3. Mobile-First OptimizationGoogle uses mobile-first indexing. It evaluates your site primarily based on its mobile version.
We check layout consistency, font sizes, and clickability on smartphones.
4. Security and URL Structure- HTTPS protocol — SSL is mandatory for user trust and search algorithms.
- Clean URLs — Page addresses must be human-readable and structured logically.
5. Semantic Markup and MicrodataSchema.org markup helps search engines understand your business context (Prague location, service pricing, reviews).
This improves your chances of appearing with rich snippets in search results.
For us, a technical audit is not just an automated report.
We look at a project through both marketing and engineering lenses.
During the
audit we:
- Prioritize issues: Instead of listing 100 errors, we highlight 5 critical ones that deliver 80% of the result.
- Consider local specifics: For Czech companies, correct multilingual implementation (hreflang) is essential when working across EU markets.
- Analyze code cleanliness: We check whether your site is overloaded with scripts — especially important for one-page websites where responsiveness is crucial.
A technical audit is the foundation of any effective SEO strategy.
You can invest endlessly in ads, but if the site works incorrectly, the budget will simply disappear.
Want to know what’s stopping your website from ranking at the top of Google?
Order a professional
website analysis or request a consultation on the agency’s homepage.
We’ll help turn your
website into a powerful sales tool.