How to Build a Semantic Core for Your Website in 2026: The Modern Approach

In the past, keyword research was mostly about pulling popular phrases from keyword planners. Today, search intent plays the leading role. Search engines are smarter — they analyze not only keywords, but also context.

For businesses in the Czech Republic and the EU, this means your semantic core must account for local specifics, language nuances, and the entire sales funnel — from informational queries (“how to start a company”) to purchase-driven intent (“order a multipage website”).

Key Stages of Semantic Research

• Brainstorming & baseline keywords: Defining your main service categories.
• Competitor analysis: Identifying the queries that drive traffic to leaders in your niche.
• List expansion: Gathering LSI (contextually related) keywords and long-tail phrases.
• Clustering: Grouping keywords by meaning and assigning them to the correct pages.
• Filtering: Removing irrelevant, empty, or low-value queries.

When building a semantic core, we don’t just pile words into a spreadsheet — we categorize them logically. This allows each page to serve a specific goal without competing with other sections of your site.

Commercial (transactional) queries
These are “hot” phrases like “buy,” “order,” “price,” or “cost.” We assign them to service pages or product listings. Users searching these terms are ready to buy — our job is to make that path seamless.

Informational queries
Questions like “how to choose,” “what’s better,” or “tips for…”. Perfect for blog articles or FAQ sections. This content warms up cold audiences and builds expertise long before a person becomes a client.

Branded queries
Searches containing your company name, such as “iuntsevich.cz” or “Yountsevich agency.” These belong on your homepage or About page and help protect your business from competitors trying to capture your branded traffic.

Local geo-queries
Keywords with regional intent — “in Prague,” “in the Czech Republic,” “in the EU.” We integrate them into key landing pages so Google correctly understands your geography and shows your website to the right audience.

Focusing only on high-volume keywords:
Trying to rank for “website” in 2026 is expensive and pointless. Targeted long-tail queries like “order a template website for small business” perform much better.

Ignoring user intent:
If users search for “free templates” and you offer paid services, expect high bounce rates.

Skipping clustering:
You can’t rank a single page for both “apartment renovation” and “interior design.” Each meaning cluster requires its own page.

We don’t just collect frequency numbers. Our work on a semantic core is a deep dive into your business processes.

What we do:

• Analyze customer pain points:
• We look for real questions your clients ask — enabling us to create content that AI Overview (SGE) selects as a trusted source.
• Use a hybrid methodology:
• We combine classical tools (Ahrefs, Semrush) with neural networks that uncover semantic connections missed by standard parsers.
• Localize for EU markets:
• We adapt semantics for different languages depending on how users search in each region.

For example, when building a one-page website, we focus on high-conversion keywords to ensure fast ROI from your SEO and ads.

A proper semantic core is the foundation of your online visibility. Without it, even the most stunning design remains unseen.
Want a keyword structure that brings real clients from Google?
Explore our approach on the homepage or request a strategy proposal.
Start small — order an audit of your existing website to uncover immediate growth opportunities.

Ready to discuss your project? Contact us for a consultation.