How to Write Meta Tags: A Practical Guide with Title and Description Examples for Service Websites

Website owners often ignore these fields in the admin panel or let the system fill them automatically. That’s a mistake. For Google, your Title is the strongest relevance signal. If it simply says “Home,” you lose the opportunity to rank for queries like “Website development in Prague.”

Meta tags serve two essential functions:

• SEO (Technical): Help search engines understand which queries a page should rank for.
• Marketing (Psychology): Work like miniature ads. Users see them before they open the site and make a decision in a fraction of a second.

The Title tag is the blue clickable link in Google search results and the name of a browser tab.

Key rules for writing an effective Title:

• Length: 50–60 characters (including spaces). Longer titles get truncated.
• Primary keyword first: Place the most important query at the beginning.
• Uniqueness: Every page must have a unique Title.
• Brand: Add your company name at the end using a separator (| or –).
• Geolocation: If you work in the Czech Republic, include the city (Prague, Brno) or country.

Formula for the perfect service-page Title:
[Main service] + [City/Qualifier] + [Benefit/Price] | [Brand]

Examples:
❌ Poor: Home page — iuntsevich.cz
✅ Strong: Website Development in Prague | Full SEO & Design | iuntsevich.cz
❌ Poor: Our Services
✅ Strong: Business Legal Services in the Czech Republic | Company Registration

If you're launching a one-page landing, your Title should include the broadest, most competitive definition of your offering.

The Description is the text under your Title in search results. While Google claims it’s not a direct ranking factor, it’s crucial for marketing. A strong Description works like a free ad: it convinces users that your site has the answer they need — boosting CTR.

Golden rules for effective Descriptions:

• Optimal length: 150–160 characters. Longer text gets cut; shorter text wastes valuable space.
• Clear CTA: Use action verbs — “Learn,” “Order,” “Get,” “Compare.”
• Specific details: Use numbers, deadlines, guarantees. Replace vague claims with real value.
• Complement the Title: Don't duplicate the Title. Expand it and provide a compelling reason to click.

Examples for different industries:

• Professional services (Accounting/Legal): Full accounting for s.r.o. and OSVČ in the Czech Republic. We handle reports and taxes while you focus on your business. First consultation is free — call us today.
• Construction & Renovation: Apartment renovation in Prague with a 3-year warranty. Transparent estimates within 24 hours. No hidden fees. Explore our portfolio on the website.
• Digital services & development: We build conversion-focused websites that pay for themselves. Order a template site for a fast start or a custom solution for scaling. SEO setup included — get more clients!

Want to know how well your current meta tags perform? We can audit your site and show where potential clients are slipping away.

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Even premium-priced projects often contain these issues:

Duplicate meta tags
Using the same Title across multiple pages is a critical error. Search engines will merge (“canonicalize”) these pages and lower their rankings — especially dangerous for large multi-page websites or catalogs.

Keyword stuffing
Poor: Windows Prague, buy windows, window prices, window installation, cheap windows.
Better: PVC Windows in Prague — Installation, Pricing & Warranty.

Lack of specifics
Generic claims like “Top quality” or “Individual approach” without proof.

Clickbait or misleading content
If the Title says “Prices from 500 CZK” but the page has no prices, users bounce — hurting behavioral metrics.

We don’t fill meta tags “just because.” For us, this is part of your marketing strategy.

• Semantic & intent analysis: We study how real users search — do they want to “buy,” “order,” or simply “check prices”?
• Manual work for key pages: For core landing pages, we write tags manually and test different versions.
• Templates for large catalogs: For big e-commerce sites, we create smart auto-generation patterns (e.g., “[Product] in Prague — Price [Amount] | Shop”) to balance scalability and SEO quality.
• Snippet monitoring: After indexing, we check the snippet appearance. If Google rewrites the Description, we adjust the on-page content.

Proper meta tags are the foundation of SEO. Without them, even the best design and content may never reach your audience.

Check your site right now:
Enter site:your-domain.cz in Google. If you see duplicates, empty fields, or “Home Page,” you’re losing clients today.

Want your website not just to exist, but to generate leads?

The iuntsevich.cz team can audit your current structure or build a new one ready for high-performance SEO.

Contact us to discuss your project