SEO for Businesses in Prague: Local Practices and Strategies

The Prague market is unique. Czechia is one of the few countries where Google has a local competitor — Seznam.cz.

While Google holds over 80% of the market, Seznam should not be ignored, especially if your audience includes traditional Czech users, older demographics, or B2B clients in regional areas.

Key components of Local SEO in Czechia
To be found by customers, a simple website translation isn’t enough. You need to adapt to the local digital ecosystem.

1. Google Business Profile
For local companies, this is your primary storefront.

• Verification: Confirm your office or store’s physical address.
• Accurate information: Operating hours (especially during Czech public holidays), phone number, website.
• Reviews: Google rewards active profiles. Encourage customers to leave reviews in Czech, English, and Russian.

2. Registration in local directories
In Czechia, link building relies not only on articles but also on authoritative directories.

• Firmy.cz: The country’s main business directory, connected to Mapy.cz (Seznam’s map ecosystem). Registration is essential for trust.
• ZlatéStránky.cz: The digital “Yellow Pages”, still influential.

3. Multilingual websites as a competitive advantage
Prague is a city of expats and tourists. A common mistake is building a website in only one language.

• Czech: Core local audience
• English: Tourists and international businesses
• Russian/Ukrainian: A large and active diaspora

If you’re building a multi-page website, ensure proper use of hreflang attributes. This helps Google show the right language version to the right user.

Before investing in advertising, ensure your technical foundation is solid.

NAP consistency: Your Name, Address, and Phone must appear exactly the same on your website, Google Maps, Facebook, and Firmy.cz. Even small variations (“Praha 1” vs “Prague 1”) can affect rankings.
LocalBusiness markup: Implement Schema.org with precise coordinates and business type.
Local keywords: Use district names (Vinohrady, Žižkov, Karlín) in your titles and content.
Page speed: Prague has fast 5G, but your website still needs to load instantly. For rapid launches, an optimized template website may perform better.

Working with clients across Czechia and the EU, we know that SEO translation alone is never enough. Our approach is comprehensive:

• Cultural insight: We understand how Czechs search (pragmatically, comparing prices) and how expats search (reviews, language). We adapt your keyword strategy to both.
• Hybrid strategy: We don’t choose between Google and Seznam — we optimize for both, prioritizing the platform with your strongest audience.
• Technical precision: When testing a niche quickly, we build high-speed one-page sites with targeted local optimization to deliver leads within the first week.

We never use fake review tactics — in a small country like Czechia, reputation matters more than quick wins.

Local SEO is the fastest path to the customer who is just a few streets away and ready to buy. Don’t hand this traffic to competitors simply because they’re easier to find on the map.
Want to see how your business looks in Czech search engines right now?
We’ll audit your online presence and identify your growth opportunities.
Learn more on our homepage or contact us for a consultation.