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Local Keywords
12.03.2026

Local Keywords in the Czech Republic: How to Attract Clients from Prague and Beyond

Local keywords are search queries that include geographic markers: city names, districts, metro stations or streets (for example, “website development Prague”, “lawyer Vinohrady”, “car service Brno”).

Using such keywords helps your business appear exactly to users who are nearby and ready to buy right now. It’s one of the most effective ways for small and mid-sized companies to compete with big brands in Google and Seznam search results.

Why Local Queries Matter in the Czech Republic

For businesses in Prague and across the EU, local SEO is not optional — it’s essential. If you sell services, your real competitor is not a big nationwide brand, but the company across the street.

Users who include a location in their search have the strongest commercial intent.

Example:
  • Query “café”: the person may just be browsing photos or recipes.
  • Query “café Prague 1”: the person is looking for a place to eat in the next 30 minutes.

Local search terms help you attract more relevant traffic while filtering out visitors from other regions or countries.

How to Collect and Use Local Keywords: 2026 Strategy

To make your website visible to nearby customers, you must integrate geography into every layer of SEO. Here’s a step-by-step approach.

1. Levels of Localization
Don’t limit yourself to “Prague”. The Czech Republic has strong local identity — people often search within their district.
  • City: “website development Prague”, “accountant Karlovy Vary”
  • District (Městská část): “beauty salon Prague 5”, “fitness Smíchov”
  • Micro-location / Street: “notary near Václavák”, “restaurant Anděl”
  • Landmarks: “hotel near Charles Bridge”

2. Language Mix and Market Reality
The Czech search environment is multilingual. If you create a multi-page site for a broad audience, consider these types of queries:

  • Czech (official): “tvorba webových stránek Praha”.
  • Include diacritics, but keep in mind that mobile users often type without them (“praha”).
  • Russian-speaking expats: “русский врач в Праге”, “ремонт телефонов Жижков”.
  • English (tourists & IT professionals): “best coffee in Prague”, “coworking near me”.

3. Where to Add Geo-Modifiers?
Finding local keywords is not enough — correct placement is crucial.
  • Meta Title & Description: The most important area.
  • “Dentistry in Prague 2 (Vinohrady)” performs far better than just “Dentistry”.
  • H1 headings: Include location on landing pages.
  • Footer: Add full address and district — this signals relevance to Google Maps.
  • Content: Even basic template websites should mention: “We operate in Prague and the Central Bohemian Region” — this helps algorithms associate you with the correct location.

Common Mistakes in Local SEO

Keyword stuffing with city names:
Listing every Czech city in the footer (“Prague, Brno, Ostrava…”) without real offices is considered spam. It’s better to create dedicated location pages.

Ignoring Seznam:
Seznam.cz — a major Czech search engine — is highly sensitive to exact geographic keywords. If you want Czech traffic, check demand using their tools.

No Contact page:
For local businesses, it’s one of the most important pages. Add a map and clear directions (“entrance from the street…”).

The iuntsevich.cz Approach: Hyper-Local Targeting

In our work, we often use a hyper-local strategy instead of trying to target the entire country at once.

  • For local services (barbershops, cafés, repairs), we create landing pages for specific districts.
  • A dedicated page for “manicure Vinohrady” converts 2–3× better than a general services page.
  • We analyze how locals refer to places in casual speech.
  • For example, people search “na Ipak” (I.P. Pavlova) or “na Kulat’áku” (Vítězné náměstí).
  • Including such slang-based terms helps brands feel more relatable.
  • For e-commerce, we create delivery pages for specific cities — capturing queries like “buy [product] with delivery to Liberec”.

Become #1 in Your District

Using local keywords is the fastest path to your first sales.
While competitors fight for broad high-volume queries, you can capture the hottest leads — people searching right next to your business.
Want to know which local queries people use to find your services in Prague, Brno or Ostrava?
We can build a semantic keyword list that brings real customers.
Contact us at iuntsevich.cz.
Author: Valentin iuntsevich ( linkedin )
Founder of a marketing agency iuntsevich.cz
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No. That looks like spam. Mention it in the Title, H1, and once or twice in the text. The most important factor is an optimized Google Business Profile.

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KINȮE WORLD
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2025
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2025
Prague Profi Group
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[ SMM Management ] [ Meta Ads Advertising ] [ Times Square Advertising ]
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[ SMM Management ] [ Website ] [ Design ] [ SEO ]
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[ SMM Management ] [ Website ] [ SEO ] [ Copywriting ]
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Zapomni
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sure
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plan event agency
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2024
5ytcvetok
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2024
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2023
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2022-25
[ 8/8 ]
Some cases are unavailable for public viewing due to confidentiality agreements.
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