Legal Requirements for Your Website
10.02.2026

Legal Standards for Websites in the Czech Republic and the EU: GDPR, Cookies, and Mandatory Information

Launching a website is not enough to operate legally within the European Union. Any site serving the Czech market must comply with strict personal data protection rules (GDPR) and provide transparent information about the website owner (Imprint/Ochrana osobních údajů).

Ignoring these requirements can lead to fines from the Czech Data Protection Authority (ÚOOÚ), blocked advertising accounts, and loss of trust from European customers.


What Every Website in the EU Must Include: A Checklist

Running a website in Europe means meeting several essential legal standards. This applies to both large platforms and simple websites.

Even if you're using a template-based site, the technical setup must support all required scripts and legal documents.

1. GDPR & Privacy Policy (Ochrana osobních údajů)
GDPR requires you to clearly explain what data you collect (even an IP address or a contact form email), how you store it, and who has access to it.

Where to place it: A separate page linked from the website footer.

What to include:
  • Controller details (your s.r.o. or OSVČ)
  • Purpose of data collection
  • Retention periods
  • User rights, including data removal

2. Cookie Consent Banner
Since 2022, Czech regulations require explicit consent before collecting any marketing or analytics cookies.

Common mistake: A banner that displays visually but does not block scripts (e.g., Facebook Pixel, Google Analytics) until consent is given.

Correct implementation: A banner with clear options — Accept all, Reject all, and Customize.

3. Business Identification (Všeobecné obchodní podmínky / Impressum)
Under Czech law (Obchodní zákoník), users must be able to easily identify the service provider — crucial for multi-page business websites.

Mandatory information:
  • Company name or sole trader name
  • Registered address (sídlo)
  • Company ID (IČO) and VAT number (DIČ)
  • Registration details (Spisová značka)

Additional Rules Depending on Your Business Type

Legal requirements vary based on your business model:

For e-commerce stores:
  • Clear return policy
  • Complaint handling rules
  • Prices must indicate whether VAT (DPH) is included

For service businesses:
  • Lead-generation forms must include a consent checkbox linked to the Privacy Policy
  • Collecting data without consent is considered illegal

For informational platforms:
  • Disclaimers regarding external links and content liability are mandatory

You can find more technical guidance in our article on building a secure and compliant website for the EU.

How We Approach Compliance at iuntsevich.cz

We treat website compliance not as bureaucracy but as part of UX and user trust. Our experience shows that well-implemented legal standards significantly increase credibility among Czech users.

  • Technical integration: We don’t just install a cookie banner — we configure Google Tag Manager so analytics scripts fire only after consent.
  • Up-to-date templates: We provide reliable document structures your lawyer can quickly adapt to your business needs.
  • Localization: We translate and adapt formulations across Czech, English, and Russian, making sure your business looks professional in any market.
  • Comprehensive audit: When ordering services at iuntsevich.cz, we verify whether your forms and user flows meet GDPR standards.

Want to Check if Your Website Meets EU Requirements?

Regulations evolve constantly — from AI compliance rules to new e-commerce directives. Not knowing the law doesn’t remove the obligation to follow it, but correct technical setup eliminates 90% of the risks.

Book a consultation with iuntsevich.cz.
We’ll audit your current website or help you build a fully compliant and legally safe project for the Czech and EU markets.


Author: Valentin iuntsevich ( linkedin )
Founder of a marketing agency iuntsevich.cz
Share This Article
Evaluate the Article
FAQ
Maybe your question is already answered here.
Think of it as digital hygiene. You must ask for permission before collecting customer data and ensure it’s not misused.

Advertising & Promotion

Service
Price
Time frame
Service
Price

Website development

Services and pricing

We offer comprehensive marketing solutions.

Time frame
Service
Price
If you haven't found the service you need in the list – contact us!
We have a large network of trusted professionals ready to implement any tasks for your business.

Design

Time frame

Template website

from 5 days
599 €
Rapid Professional Website on a Proven Template. Brand adaptation, SEO setup, lead capture forms, analytics.

One-page website

from 14 days
from
from
from
from
from
from
799 €

Design support

From 1 hour
/ per hour
30 €
Graphic design support for your business at €30 per hour: banners, websites, social media, and marketing materials from a Senior designer.

Website layout design in Figma

From 10 days
399 €

Graphic design

From 5 days

Development of logos, brand books, advertising materials, banners, business cards, and restaurant menus.

199 €
A universal graphic design service: development of logos, banners, business cards, menus, and other materials according to your tasks.

Meta Ads / Google Ads Advertising

month
449 €

Niche Analysis & Strategy

From 14 days
249 €

Full website analysis

From 5 days
199 €

Multi-page website

from 20 days
from
1299 €

Online store

from 30 days
from
1599 €
Professional website layout in Figma with modern design, thoughtful structure, and 3 rounds of revisions. Ready for subsequent development.
Custom Landing Page, thoughtfully designed for your audience: design, structure, forms, analytics, and SEO setup for effective lead generation.
Multi-page Website with custom design and sales logic. Suitable for companies, service providers, and scalable businesses.
E-commerce Store with custom design, product catalog, shopping cart, payment integration, SEO optimization, and analytics, ready for 24/7 sales.
Professional setup and management of advertising campaigns on Google Ads, Meta Ads, LinkedIn, Seznam, and Pinterest. Starting from €449 per month (1/3/6 month terms). Effective advertising for your business growth.
Comprehensive niche and competitor analysis with promotion strategy development. We help you understand the market, find your unique selling proposition, and create a growth plan.
Full Website Audit: Checking responsiveness, identifying errors, and providing recommendations for improving performance and conversions.

Portfolio

Take a look at our work and see the quality for yourself!

Royaldi
[ SMM Management ] [ Meta Ads Advertising ] [ Times Square Advertising ]
2024
Flames
[ Website ] [ SEO ] [ Menu ] [ Banners ] [ Meta Ads Advertising ]
2022-25
wowflow
[ Meta Ads Advertising ] [ Banners ]
2025
bagellounge
[ SMM Management ] [ Menu ] [ Design ]
2024
[ Business cards ]
2024
iuntsevich
5ytcvetok
[ SMM Management ] [ Website ] [ Design ] [ SEO ]
2024
sure
[ SMM Management ] [ Website ] [ SEO ] [ Copywriting ]
2023
acidum
[ Website ]
2024
Coffee Factory
[ Website Redesign ]
2022
present perfect
[ SMM Management ]
2022
[ Logo ] [ Website ] [ SEO ] [ Design ]
2022
top travel company
By izzi Sisters
[ Banners ] [ Meta Ads Advertising ]
2022
plan event agency
[ Website Redesign ] [ SEO ]
2023
Zapomni
[ SMM Management ] [ Website ] [ SEO ]
2023
Amber cloud
[ Logo ] [ Design ]
2017
visual studio
[ Logo ] [ Website ] [ SEO ] [ Business cards ]
2023
Street Vape
[ Business cards ]
2020
feoh cosmetic
[ Online Store ]
2022
portofino
[ Logo ] [ Website ] [ SEO ] [ Menu ]
2023
[ 24/24 ]
stand up prague
[ Banners ] [ Meta Ads Advertising ]
2022
Some cases are unavailable for public viewing due to confidentiality agreements.
Barliner
[ Google Ads Advertising ] [ Banners ]
2024-25
google ads Advertising
Shows:
Advertising budget:
Conversion cost:
557 000
28 600
4 750 €
~ 1.04 €
Clicks:
KINȮE WORLD
[ Website ] [ Meta Ads Advertising ]
2025
Vector Industrial
[ Website ]
2025
Prague Profi Group
[ Website ] [ Google Ads Advertising ] [ Banners ]
2025
[ 8/8 ]
Some cases are unavailable for public viewing due to confidentiality agreements.
[ Banners ] [ Meta Ads Advertising ]
2022
stand up prague
meta ads Advertising
Coverage:
Advertising budget:
Price for coverage of 1000 users:
337 800
543 000
315 €
~ 0.91€
Shows:
[ Banners ] [ Meta Ads Advertising ]
2022
By izzi Sisters
meta ads Advertising
Coverage:
Advertising budget:
Price for coverage of 1000 users:
1 033 400
1 643 800
354 €
~ 0.28 €
Shows:
Royaldi
[ SMM Management ] [ Meta Ads Advertising ] [ Times Square Advertising ]
2024
Coverage:
Advertising budget:
Price for coverage of 1000 users:
2 284 600
3 850 900
2 158 €
~ 0.96 €
Shows:
meta ads Advertising
Flames
[ Website ] [ SEO ] [ Menu ] [ Banners ] [ Meta Ads Advertising ]
2022-25
Coverage:
Advertising budget:
Price for coverage of 1000 users:
341 100
420 000
400 €
~ 1.15 €
Shows:
meta ads Advertising
Barliner
[ Google Ads Advertising ] [ Banners ]
2024-25
google ads Advertising
wowflow
[ Meta Ads Advertising ] [ Banners ]
2025
Coverage:
Advertising budget:
Price for coverage of 1000 users:
99 200
240 700
400 €
~ 4 €
Shows:
Shows:
Advertising budget:
Conversion cost:
557 000
28 600
4 750 €
~ 1.04 €
Clicks:
meta ads Advertising
Prague Profi Group
[ Google Ads Advertising ] [ Banners ] [ Website ]
2025
Shows:
Advertising budget:
CPC:
84000
1 210
250 €
0,21 €
Clicks:
google ads Реклама
KINȮE WORLD
[ Meta Ads Advertising ] [ Website ]
2025
Dosah:
Advertising budget:
Price for coverage of 1000 users:
749 797
1 460 428
968 €
~ 0,66 €
Shows:
meta ads Реклама
plan event agency
[ Website Redesign ] [ SEO ]
2023
sure
[ SMM Management ] [ Website ] [ SEO ] [ Copywriting ]
2024
5ytcvetok
[ SMM Management ] [ Website ] [ Design ] [ SEO ]
2024
acidum
[ Website ]
2024
Flames
[ Website ] [ SEO ] [ Menu ] [ Banners ] [ Meta Ads Advertising ]
2022-25
[ SMM Management ] [ Website ] [ SEO ]
2023
Zapomni
portofino
[ Logo ] [ Website ] [ SEO ] [ Menu ]
2023
top travel company
[ Logo ] [ Website ] [ SEO ] [ Design ]
2022
visual studio
[ Logo ] [ Website ] [ SEO ] [ Business cards ]
2023
feoh cosmetic
[ Online Store ]
2022
Coffee Factory
[ Website Redesign ]
2022
[ 14/14 ]
Some cases are unavailable for public viewing due to confidentiality agreements.
KINȮE WORLD
[ Website ] [ Meta Ads Advertising ]
2025
Vector Industrial
[ Website ]
2025
Prague Profi Group
[ Website ] [ Google Ads Advertising ] [ Banners ]
2025
Royaldi
[ SMM Management ] [ Meta Ads Advertising ] [ Times Square Advertising ]
2024
bagellounge
[ SMM Management ] [ Menu ] [ Design ]
2024
5ytcvetok
[ SMM Management ] [ Website ] [ Design ] [ SEO ]
2024
sure
[ SMM Management ] [ Website ] [ SEO ] [ Copywriting ]
2023
[ SMM Management ] [ Website ] [ SEO ]
2023
Zapomni
[ SMM Management ]
2022
present perfect
[ 6/6 ]
Some cases are unavailable for public viewing due to confidentiality agreements.

bagellounge
[ SMM Management ] [ Menu ] [ Design ]
2024
Barliner
[ Google Ads Advertising ] [ Banners ]
2024-25
Flames
[ Website ] [ SEO ] [ Menu ] [ Banners ] [ Meta Ads Advertising ]
2022-25
wowflow
[ Meta Ads Advertising ] [ Banners ]
2025
iuntsevich
[ Business cards ]
2024
[ SMM Management ] [ Website ] [ Design ] [ SEO ]
2024
5ytcvetok
portofino
[ Logo ] [ Website ] [ SEO ] [ Menu ]
2023
top travel company
[ Logo ] [ Website ] [ SEO ] [ Design ]
2022
visual studio
[ Logo ] [ Website ] [ SEO ] [ Business cards ]
2023
By izzi Sisters
[ Banners ] [ Meta Ads Advertising ]
2022
stand up prague
[ Banners ] [ Meta Ads Advertising ]
2022
Street Vape
[ Business cards ]
2020
Amber cloud
[ Logo ] [ Design ]
2017
[ 13/13 ]
Some cases are unavailable for public viewing due to confidentiality agreements.
sure
[ SMM Management ] [ Website ] [ SEO ] [ Copywriting ]
2024
plan event agency
[ Website Redesign ] [ SEO ]
2024
5ytcvetok
[ SMM Management ] [ Website ] [ Design ] [ SEO ]
2024
portofino
[ Logo ] [ Website ] [ SEO ] [ Menu ]
2023
top travel company
[ Logo ] [ Website ] [ SEO ] [ Design ]
2022
[ Logo ] [ Website ] [ SEO ] [ Business cards ]
2023
visual studio
Zapomni
[ SMM Management ] [ Website ] [ SEO ]
2023
Flames
[ Website ] [ SEO ] [ Menu ] [ Banners ] [ Meta Ads Advertising ]
2022-25
[ 8/8 ]
Some cases are unavailable for public viewing due to confidentiality agreements.
We use cookies to operate the website, for analytics, and for advertising. You can accept, reject, or customize them.
Cookie Settings
Essential cookies are used to ensure the proper functioning of the website and are always enabled. Analytical and marketing cookies are used only with your consent.

Terms | GDPR | Cookies

Essential cookies

Always enabled. These cookies are necessary for the operation of the website and its core functions. They cannot be disabled.

Analytical cookies

Disabled

These cookies are used to collect anonymized statistics about website traffic (for example, Google Analytics) in order to improve the website’s performance. They are set only with your consent.

Marketing cookies
Disabled
These cookies are used to display personalized advertising and to measure the effectiveness of advertising campaigns (for example, Meta / Facebook Pixel). They are set only with your consent.

Free consultation

What our clients say about us.

Reviews

5/5
google maps reviews
❝ We always approach projects with maximum dedication: not only fulfilling contractual obligations, but also ensuring that the result truly benefits the business. ❞
«iuntsevich.cz»
❝ We always approach projects with maximum dedication: not only fulfilling contractual obligations, but also ensuring that the result truly benefits the business. ❞
5/5
google maps reviews
«iuntsevich.cz»
20/05/2022
Dilshad Ruzmetov
❝ They created several stylish and efficient websites for us.

The work was done professionally and on time. I would especially like to highlight the team’s responsiveness and professionalism. Thank you for a successful partnership! ❞
«Flames»
20/05/2022
Dilshad Ruzmetov
more
«Flames»
24/07/2023
Ivan Brova
❝ A professional team that supported us at every stage — from concept to design — while taking all our wishes into account.

Thanks to their support, we quickly received a stylish and user-friendly website. ❞

«TopTravelCompany»
Ivan Brova
more
«TopTravelCompany»
24/07/2023
22/01/2024
Alexandr Logovik
❝ I would like to express my gratitude to the iuntsevich team for our productive collaboration!
Together, we developed a website for my project, and the result went beyond expectations. The team perfectly captured my idea and delivered a design that was precise, stylish, and tasteful. ❞
«Acidum»
22/01/2024
Alexandr Logovik
more
«Acidum»
24/06/2024
Alsu Latypova
❝ I’m impressed not only with the final result but also with the whole process of working with iuntsevich.cz

The team instantly understood our requests and got everything right from the very first attempt. ❞
«5ytcvetok»
24/06/2024
Alsu Latypova
more
«5ytcvetok»
09/01/2025
Alfredo Tizanni
❝ These guys are simply the best!
Everything was delivered right on time!

We ordered the design of three menus for our restaurant, and the result exceeded all expectations. The design turned out stylish, user-friendly for our guests, and fully aligned with our brand. ❞
«Flames»
Alfredo Tizanni
«Flames»
09/01/2025

Free consultation

Discuss the project