Internal linking is the process of connecting pages within the same domain using hyperlinks. It helps search engines index your content faster, distributes “link equity” across pages, and guides users through your sales funnel. A well-structured internal linking strategy can elevate key commercial pages to the top of Google without extra spending on external advertising.
They’re words frequently used with your main keyword (e.g., for “SEO” — “traffic,” “links,” “ranking”). They signal to search engines that your content deeply covers the topic.
Yes. Markets evolve. Review it once a year to add trending queries and remove those that no longer convert.