A Complete Guide to Optimizing Loading Speed

For business owners, loading time is measured not in seconds — but in money. Studies show that even a one-second delay can reduce conversions by 7%. If your landing page takes longer than three seconds to load, more than half of mobile users will leave without ever seeing your offer.

Fast loading directly impacts:

• User behavior: Bounce Rate decreases.
• Advertising performance: You pay for the click, but if the site loads slowly, the user leaves before analytics can track the visit.
• SEO ranking: Google prioritizes technically optimized websites, especially in mobile results.

1. High-quality hosting and backend configuration
Speed starts where your website “lives.” For European businesses, we recommend hosting in Czechia or Germany to minimize the physical distance between the server and the user.

• HTTP/3: The latest protocol version significantly accelerates data transfer.
• PHP version: Updating to the most recent version (8.x) can speed up page generation by 20–30%.

2. Frontend optimization (what the browser processes)
Even a powerful server can’t compensate for heavy or unoptimized code.

• Minification: Remove unnecessary spaces and comments in CSS and JavaScript.
• Gzip or Brotli compression: Transfers files in compressed form, reducing their size.
• Caching: Configure browser caching to ensure instant loading on repeated visits.

3. Optimizing images and media
Images often make up 80% of total page weight.

• Switch to WebP/AVIF: Modern formats are significantly lighter than their predecessors.
• Lazy Loading: Images below the fold load only when the user scrolls, improving initial rendering speed.

4. Optimization for complex systems
If you’re running an online store or a large multi-page website, pay special attention to your database and third-party scripts (chat widgets, social media widgets, analytics). These elements often block the rendering of the main content.

We don’t optimize just to “turn everything green” in Google PageSpeed Insights. Our goal is to make the site genuinely fast for real users.

• Clean code: When building template-based websites, we remove unnecessary elements commonly found in pre-made themes.
• Adaptive loading: We prioritize critical content (LCP) to make the first screen appear instantly.
• Local setup: For Czech-based clients, we optimize for local hosting providers and configure CDN solutions for companies targeting the entire EU.
• Post-launch monitoring: Speed isn’t a one-time fix. We teach clients how to upload content properly so the website remains fast over time.

A slow website drains your marketing budget. We can identify performance bottlenecks, optimize images, and fine-tune your server to make your site fly.

Request a Technical Audit & Website Speed Optimization