How a Website Helps Generate Leads
15.01.2026

How a Website Helps Generate Leads: A Clear Explanation for Business Owners

A quality website is not just an “online brochure.” It’s a 24/7 client acquisition tool that collects leads, builds trust, and helps your business grow.


In this article, we’ll break down how exactly a website becomes a steady source of inquiries—and what business owners in the Czech Republic and the EU should keep in mind.


How a Website Brings Clients

A website generates leads because it makes your business visible in search engines, explains your value, provides social proof, and guides users toward action—filling out a form or making a call.

It’s your main digital channel that works continuously and can scale without limits.

What Lead Generation Through a Website Means (In Simple Terms)

Lead generation happens when a person who is actively looking for a solution (a service or product) leaves their contact details on your website—via a form, a phone call, or a WhatsApp message.

Your website works like a sales manager: it attracts, convinces, and guides visitors.

Problems a Well-Built Website Solves

  • No steady flow of clients → a website becomes a consistent source of leads
  • Unclear offer → proper structure explains it simply
  • Low trust → reviews, case studies, personalization
  • Ads and SEO don’t work → a strong website improves conversions
  • High cost per lead → a website reduces lead acquisition costs

How a Website Generates Leads

1. Through Search Traffic (SEO)
When your website appears in Google results for client queries, you receive free leads every month.

Examples: “website development Prague”, “massage Prague price”, “lawyer Brno reviews”

If you plan to invest in SEO, you need a proper website structure.

2. Through Advertising (Google & Social Media)
Ads bring traffic—but the website turns that traffic into inquiries.

Bad website = wasted budget

Good website = consistent leads

If you plan to launch ads: (Advertising Setup)

3. Through Clear, Persuasive Content
Your clients always have questions:

“How much does it cost?”, “How does it work?”, “What’s included?”

A good website answers these questions at the right moment—on the page where a user is already close to making a decision.

4. Through Lead Capture Tools
  • contact forms
  • price calculators
  • consultation requests
  • chat and WhatsApp
  • lead magnets (“download a checklist”)
5. Through Trust-Building Elements
Purchase decisions are influenced by:
  • case studies
  • reviews
  • work photos
  • your team
  • transparent processes and pricing

This is critical for EU markets where clients expect clarity and proof.

Key Website Elements That Affect Conversion

1. The Hero Section
Within 3 seconds a visitor must understand:
  • what you do
  • who you help
  • why they can trust you
  • what action they should take next
2. A Sales-Focused Structure
Example flow:

  • Problem & solution
  • Benefits
  • What’s included
  • Pricing / estimates
  • Case studies
  • Reviews
  • FAQ
  • CTA (inquiry form)

You can create a solid structure yourself or order it from us.

3. UX and Visual Language
People leave websites that are inconvenient.

What works:

  • simple forms
  • readable typography
  • fast load speed
  • mobile-friendly layout
  • consistent styling (Figma → website)
4. SEO Structure
Without SEO, a website is just a pretty picture.
With SEO, it becomes a powerful source of free leads.
5. Speed & Technical Optimization
Google lowers rankings for slow websites.

Which Websites Work Best for Lead Generation?

Landing Pages (One-Page Websites)
Best for: one service or local businesses.

Fast, effective, focused. (Landing Page)

Multi-Page Websites
Great for companies with:

  • multiple services
  • products
  • B2B solutions
  • blog and SEO strategy
(Multi-page Website)

Online Stores
For e-commerce and local retailers.

They sell 24/7. (Online Store)

How We Build Websites That Generate Leads

We treat a website primarily as a sales tool.

That’s why every project includes:

1. Niche and Audience Analysis
What matters to clients?
What prevents them from buying?
What objections need to be addressed?

2. Structure Built for Lead Generation
Not just a beautiful website—an effective, conversion-driven one.

3. Clear Design and UX
No clutter. Fast forms. Simple CTAs.

4. Advertising & SEO Optimization
So the website brings traffic today—and in 6 months.

5. Testing on Real Users
Seeing how a visitor moves from the first click to the inquiry.

Want to Understand How Your Website Can Generate More Leads?

Request an audit of your current website or the concept of a new project.

We’ll show growth opportunities, UX bottlenecks, and how to improve conversion without unnecessary expenses.

Author: Valentin iuntsevich ( linkedin )
Founder of a marketing agency iuntsevich.cz
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A lead is a contact from a potential client: a form submission, a call, or a message.

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Time frame

Template website

from 5 days
599 €
Rapid Professional Website on a Proven Template. Brand adaptation, SEO setup, lead capture forms, analytics.

One-page website

from 14 days
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799 €

Design support

From 1 hour
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30 €
Graphic design support for your business at €30 per hour: banners, websites, social media, and marketing materials from a Senior designer.

Website layout design in Figma

From 10 days
399 €

Graphic design

From 5 days

Development of logos, brand books, advertising materials, banners, business cards, and restaurant menus.

199 €
A universal graphic design service: development of logos, banners, business cards, menus, and other materials according to your tasks.

Meta Ads / Google Ads Advertising

month
449 €

Niche Analysis & Strategy

From 14 days
249 €

Full website analysis

From 5 days
199 €

Multi-page website

from 20 days
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1299 €

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from 30 days
from
1599 €
Professional website layout in Figma with modern design, thoughtful structure, and 3 rounds of revisions. Ready for subsequent development.
Custom Landing Page, thoughtfully designed for your audience: design, structure, forms, analytics, and SEO setup for effective lead generation.
Multi-page Website with custom design and sales logic. Suitable for companies, service providers, and scalable businesses.
E-commerce Store with custom design, product catalog, shopping cart, payment integration, SEO optimization, and analytics, ready for 24/7 sales.
Professional setup and management of advertising campaigns on Google Ads, Meta Ads, LinkedIn, Seznam, and Pinterest. Starting from €449 per month (1/3/6 month terms). Effective advertising for your business growth.
Comprehensive niche and competitor analysis with promotion strategy development. We help you understand the market, find your unique selling proposition, and create a growth plan.
Full Website Audit: Checking responsiveness, identifying errors, and providing recommendations for improving performance and conversions.

Portfolio

Take a look at our work and see the quality for yourself!

Royaldi
[ SMM Management ] [ Meta Ads Advertising ] [ Times Square Advertising ]
2024
Flames
[ Website ] [ SEO ] [ Menu ] [ Banners ] [ Meta Ads Advertising ]
2022-25
wowflow
[ Meta Ads Advertising ] [ Banners ]
2025
bagellounge
[ SMM Management ] [ Menu ] [ Design ]
2024
[ Business cards ]
2024
iuntsevich
5ytcvetok
[ SMM Management ] [ Website ] [ Design ] [ SEO ]
2024
sure
[ SMM Management ] [ Website ] [ SEO ] [ Copywriting ]
2023
acidum
[ Website ]
2024
Coffee Factory
[ Website Redesign ]
2022
present perfect
[ SMM Management ]
2022
[ Logo ] [ Website ] [ SEO ] [ Design ]
2022
top travel company
By izzi Sisters
[ Banners ] [ Meta Ads Advertising ]
2022
plan event agency
[ Website Redesign ] [ SEO ]
2023
Zapomni
[ SMM Management ] [ Website ] [ SEO ]
2023
Amber cloud
[ Logo ] [ Design ]
2017
visual studio
[ Logo ] [ Website ] [ SEO ] [ Business cards ]
2023
Street Vape
[ Business cards ]
2020
feoh cosmetic
[ Online Store ]
2022
portofino
[ Logo ] [ Website ] [ SEO ] [ Menu ]
2023
[ 24/24 ]
stand up prague
[ Banners ] [ Meta Ads Advertising ]
2022
Some cases are unavailable for public viewing due to confidentiality agreements.
Barliner
[ Google Ads Advertising ] [ Banners ]
2024-25
google ads Advertising
Shows:
Advertising budget:
Conversion cost:
557 000
28 600
4 750 €
~ 1.04 €
Clicks:
KINȮE WORLD
[ Website ] [ Meta Ads Advertising ]
2025
Vector Industrial
[ Website ]
2025
Prague Profi Group
[ Website ] [ Google Ads Advertising ] [ Banners ]
2025
[ 8/8 ]
Some cases are unavailable for public viewing due to confidentiality agreements.
[ Banners ] [ Meta Ads Advertising ]
2022
stand up prague
meta ads Advertising
Coverage:
Advertising budget:
Price for coverage of 1000 users:
337 800
543 000
315 €
~ 0.91€
Shows:
[ Banners ] [ Meta Ads Advertising ]
2022
By izzi Sisters
meta ads Advertising
Coverage:
Advertising budget:
Price for coverage of 1000 users:
1 033 400
1 643 800
354 €
~ 0.28 €
Shows:
Royaldi
[ SMM Management ] [ Meta Ads Advertising ] [ Times Square Advertising ]
2024
Coverage:
Advertising budget:
Price for coverage of 1000 users:
2 284 600
3 850 900
2 158 €
~ 0.96 €
Shows:
meta ads Advertising
Flames
[ Website ] [ SEO ] [ Menu ] [ Banners ] [ Meta Ads Advertising ]
2022-25
Coverage:
Advertising budget:
Price for coverage of 1000 users:
341 100
420 000
400 €
~ 1.15 €
Shows:
meta ads Advertising
Barliner
[ Google Ads Advertising ] [ Banners ]
2024-25
google ads Advertising
wowflow
[ Meta Ads Advertising ] [ Banners ]
2025
Coverage:
Advertising budget:
Price for coverage of 1000 users:
99 200
240 700
400 €
~ 4 €
Shows:
Shows:
Advertising budget:
Conversion cost:
557 000
28 600
4 750 €
~ 1.04 €
Clicks:
meta ads Advertising
Prague Profi Group
[ Google Ads Advertising ] [ Banners ] [ Website ]
2025
Shows:
Advertising budget:
CPC:
84000
1 210
250 €
0,21 €
Clicks:
google ads Реклама
KINȮE WORLD
[ Meta Ads Advertising ] [ Website ]
2025
Dosah:
Advertising budget:
Price for coverage of 1000 users:
749 797
1 460 428
968 €
~ 0,66 €
Shows:
meta ads Реклама
plan event agency
[ Website Redesign ] [ SEO ]
2023
sure
[ SMM Management ] [ Website ] [ SEO ] [ Copywriting ]
2024
5ytcvetok
[ SMM Management ] [ Website ] [ Design ] [ SEO ]
2024
acidum
[ Website ]
2024
Flames
[ Website ] [ SEO ] [ Menu ] [ Banners ] [ Meta Ads Advertising ]
2022-25
[ SMM Management ] [ Website ] [ SEO ]
2023
Zapomni
portofino
[ Logo ] [ Website ] [ SEO ] [ Menu ]
2023
top travel company
[ Logo ] [ Website ] [ SEO ] [ Design ]
2022
visual studio
[ Logo ] [ Website ] [ SEO ] [ Business cards ]
2023
feoh cosmetic
[ Online Store ]
2022
Coffee Factory
[ Website Redesign ]
2022
[ 14/14 ]
Some cases are unavailable for public viewing due to confidentiality agreements.
KINȮE WORLD
[ Website ] [ Meta Ads Advertising ]
2025
Vector Industrial
[ Website ]
2025
Prague Profi Group
[ Website ] [ Google Ads Advertising ] [ Banners ]
2025
Royaldi
[ SMM Management ] [ Meta Ads Advertising ] [ Times Square Advertising ]
2024
bagellounge
[ SMM Management ] [ Menu ] [ Design ]
2024
5ytcvetok
[ SMM Management ] [ Website ] [ Design ] [ SEO ]
2024
sure
[ SMM Management ] [ Website ] [ SEO ] [ Copywriting ]
2023
[ SMM Management ] [ Website ] [ SEO ]
2023
Zapomni
[ SMM Management ]
2022
present perfect
[ 6/6 ]
Some cases are unavailable for public viewing due to confidentiality agreements.

bagellounge
[ SMM Management ] [ Menu ] [ Design ]
2024
Barliner
[ Google Ads Advertising ] [ Banners ]
2024-25
Flames
[ Website ] [ SEO ] [ Menu ] [ Banners ] [ Meta Ads Advertising ]
2022-25
wowflow
[ Meta Ads Advertising ] [ Banners ]
2025
iuntsevich
[ Business cards ]
2024
[ SMM Management ] [ Website ] [ Design ] [ SEO ]
2024
5ytcvetok
portofino
[ Logo ] [ Website ] [ SEO ] [ Menu ]
2023
top travel company
[ Logo ] [ Website ] [ SEO ] [ Design ]
2022
visual studio
[ Logo ] [ Website ] [ SEO ] [ Business cards ]
2023
By izzi Sisters
[ Banners ] [ Meta Ads Advertising ]
2022
stand up prague
[ Banners ] [ Meta Ads Advertising ]
2022
Street Vape
[ Business cards ]
2020
Amber cloud
[ Logo ] [ Design ]
2017
[ 13/13 ]
Some cases are unavailable for public viewing due to confidentiality agreements.
sure
[ SMM Management ] [ Website ] [ SEO ] [ Copywriting ]
2024
plan event agency
[ Website Redesign ] [ SEO ]
2024
5ytcvetok
[ SMM Management ] [ Website ] [ Design ] [ SEO ]
2024
portofino
[ Logo ] [ Website ] [ SEO ] [ Menu ]
2023
top travel company
[ Logo ] [ Website ] [ SEO ] [ Design ]
2022
[ Logo ] [ Website ] [ SEO ] [ Business cards ]
2023
visual studio
Zapomni
[ SMM Management ] [ Website ] [ SEO ]
2023
Flames
[ Website ] [ SEO ] [ Menu ] [ Banners ] [ Meta Ads Advertising ]
2022-25
[ 8/8 ]
Some cases are unavailable for public viewing due to confidentiality agreements.
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google maps reviews
❝ We always approach projects with maximum dedication: not only fulfilling contractual obligations, but also ensuring that the result truly benefits the business. ❞
«iuntsevich.cz»
❝ We always approach projects with maximum dedication: not only fulfilling contractual obligations, but also ensuring that the result truly benefits the business. ❞
5/5
google maps reviews
«iuntsevich.cz»
20/05/2022
Dilshad Ruzmetov
❝ They created several stylish and efficient websites for us.

The work was done professionally and on time. I would especially like to highlight the team’s responsiveness and professionalism. Thank you for a successful partnership! ❞
«Flames»
20/05/2022
Dilshad Ruzmetov
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«Flames»
24/07/2023
Ivan Brova
❝ A professional team that supported us at every stage — from concept to design — while taking all our wishes into account.

Thanks to their support, we quickly received a stylish and user-friendly website. ❞

«TopTravelCompany»
Ivan Brova
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«TopTravelCompany»
24/07/2023
22/01/2024
Alexandr Logovik
❝ I would like to express my gratitude to the iuntsevich team for our productive collaboration!
Together, we developed a website for my project, and the result went beyond expectations. The team perfectly captured my idea and delivered a design that was precise, stylish, and tasteful. ❞
«Acidum»
22/01/2024
Alexandr Logovik
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«Acidum»
24/06/2024
Alsu Latypova
❝ I’m impressed not only with the final result but also with the whole process of working with iuntsevich.cz

The team instantly understood our requests and got everything right from the very first attempt. ❞
«5ytcvetok»
24/06/2024
Alsu Latypova
more
«5ytcvetok»
09/01/2025
Alfredo Tizanni
❝ These guys are simply the best!
Everything was delivered right on time!

We ordered the design of three menus for our restaurant, and the result exceeded all expectations. The design turned out stylish, user-friendly for our guests, and fully aligned with our brand. ❞
«Flames»
Alfredo Tizanni
«Flames»
09/01/2025

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