Featured Snippets are highlighted blocks that provide a concise answer to a user’s query. Google displays them at the very top of search results, above organic listings. In the SEO community, this spot is known as Position Zero.
For businesses, it’s a unique opportunity to occupy the most visible space for free, gain maximum reach, and establish authority as an expert source — even if your website technically ranks 2nd or 3rd on the results page.
No. Google’s algorithms change constantly. Following formatting best practices and providing quality answers significantly increases your chances.
Not necessarily. Snippets usually appear for sites in the top 10, often positions 1–5. You could be fourth but still occupy Position Zero with the best answer.
It’s part of SEO and content marketing services. Google doesn’t sell snippets — your content quality determines placement.
As long as Google considers your answer most relevant. Competitors may update their content, so regular content refreshes are essential.