In 2026,
speed is the new currency.
If a client submits a form on your website and your manager transfers it to Excel manually two hours later — you’ve most likely already lost that client.
Typical issues without integration:
- Human error: A manager forgets, misses, or mistypes a phone number while copying.
- Time loss: Manual data entry can eat up to 30% of an employee’s workday.
- No analytics: You can’t instantly see which channel (Google Ads, Facebook) generated a sale.
Automation eliminates these problems. Even a simple
landing page must be connected to a data collection system so every crown invested in ads is properly tracked.
We use three main approaches when connecting “Website → CRM” for companies in the Czech Republic and EU.
The right choice depends on your scale and workflow.
1. Built-in Solutions (Tilda CRM)If your website is built with Tilda, the most straightforward method is using its native CRM.
How it works:
All form submissions are automatically stored in your Tilda dashboard.
Pros:- Included in your plan (no extra cost)
- Very easy to set up
- Basic sales pipeline (kanban) included
Best for:Startups, small businesses, quick
template websites for testing an idea.
Cons:Limited functionality. Hard to scale if you have a larger sales team.
2. Smart Tables (Airtable)Airtable is a hybrid of Excel and a full database — a powerful tool for those who have outgrown spreadsheets but aren’t ready for complex enterprise CRMs.
How it works:
Your site sends data to an Airtable base. You can create different Views: table, kanban board, calendar, gallery.
Pros:- Extremely flexible
- Custom fields, formulas, relations
- Great for content management or small e-commerce inventory
Best for:Agencies, service businesses, and projects with non-standard workflows.
3. Connectors (Zapier, Make)Connectors act as
digital glue between your systems. Ideal when your website (WordPress, Webflow, Tilda, Shopify) and CRM (Pipedrive, HubSpot, Salesforce) operate on different platforms.
They enable seamless data transfer without coding.
Zapier — the global automation standardKnown for simplicity and huge integration support. Perfect if you need a fast “set-it-and-forget-it” setup.
Make (formerly Integromat) — power automation with Czech rootsHeadquartered in Prague, Make is extremely popular across the EU. It has a steeper learning curve than Zapier, but offers far more flexibility for a lower cost.
Example:
The system can check deal value, and if it's above 10,000 CZK, automatically send an SMS to the CEO and assign a high-priority task to the manager.
Choosing between them:Zapier is about speed.
Make is about control and scalability.
We believe a website without integration is just a digital brochure.
Whenever we build a project — from large
multi-page websites to promo pages — we design the data flow from day one.
Our principles:GDPR (OOUU) ComplianceWorking in the Czech Republic and EU, we configure data transfer to fully comply with personal data protection laws. We never store data where it’s prohibited.
RedundancyWe always set up backup lead delivery via email or Telegram.
A CRM can freeze, an API may fail — but the business owner must receive every lead.
UTM trackingWe send not just names and phone numbers into the CRM, but also traffic source (utm_source).
You should see exactly which Instagram ad brought the client — not just “from the website”.
CRM integration is a one-time setup that saves hundreds of hours of manual work.
Stop copying data by hand. Let automation handle the routine so your team can focus on sales and customer relations.
If you’re unsure which CRM to choose or how to connect it to your current website, we can help.
We'll audit your processes and propose the most efficient automation setup.
Discuss your project with iuntsevich.cz