Step 4: Use advertising wisely

Google Ads and social media targeting aren’t magic — they’re tools. The key is in the setup.

Recommendations:

• Start with a small budget (€50–100)
• Test 2–3 offers
• Track your cost per lead (set goals!)
• Use remarketing — it’s affordable and highly effective

From Experience:
For Barliner, we launched a Google Ads campaign with a €4,750 budget.
Here’s what we achieved:

• 557,000 ad impressions
• 28,600 clicks to the website
• Conversion cost: €1.04
• The site ranked #1 in search results

The key takeaway: Set your ads up correctly.

Step 5: Build a presence on social media

2025 isn’t just about Instagram. TikTok, YouTube Shorts, and local Facebook groups — these are the places people spend their time.

What works:

• Put a face to the business: show who you are
• Share customer stories
• Before/After results
• Tips, behind-the-scenes content, humor

Especially important:
Don’t just post — engage! Reply, comment, and be active in your community.

No time for this?
Outsource your social media management. We offer full-service packages at reasonable prices — learn more here.

Step 6: Leverage the clients you already know

It costs 5x more to get a new client than to retain an existing one. Reminders, promotions, personalized emails, and holiday greetings — they worked before, and they’ll still work in 2025.

Tools to Use:

• Email campaigns (e.g., MailerLite)
• WhatsApp or Telegram
• SMS notifications

Pro Tip:
Set up a simple CRM system to manage all inquiries. You’ll always know who reached out and when — and can follow up automatically.

Step 7: Get listed on local platforms

Local directories, marketplaces, and niche portals are free (or nearly free) sources of traffic and leads.

• Google Business (a must!)
• Firmy.cz, Najisto.cz — for Czech businesses
• Sbazar, Webtrh — for freelancers and services
• Relevant Facebook groups (e.g., “Services in Prague”)

Step 8: Offer free consultations and microservices

This gives people a reason to start a conversation. For example:

• Free diagnostics
• Mini website audit
• Instagram profile review

How it works:
People receive value and build trust. And if you’re a true professional — they’ll come back ready to pay.

For instance:
We offer a free consultation. Book yours now — just visit our page and submit a request.

Final checklist: What you can do today

• Review your website — does it support your business goals?
• Set up and optimize your Google My Business profile
• Optimize key pages for relevant keywords
• Launch a test ad campaign
• Post three helpful pieces of content on social media
• Send a message to your client list
• Get listed in three local directories
• Offer a free service and announce it publicly

Starting marketing without knowing who you are and why you matter is like driving at night with your headlights off.

Here are some basic questions you (or your team) should answer:

• What exactly are we selling? (Be specific!)
• Who needs this?
• Why should the client choose us?

Example:
We worked with a café, Coffee Factory, in Prague. Before our involvement, their website didn’t reflect the atmosphere or professionalism of their business. After redesigning the landing page to highlight their unique approach, their website traffic increased by 40% within 3 months.

Tip:
If you’re just planning to launch a website, start with an affordable but professional option: a template-based site for €499, ready in 5 days.

Step 1: Understand how clients see you

In 2025, most small businesses have a website, but it often doesn’t function as a sales funnel.
Here’s what your site should include:

• A clear offer (what, for whom, and why you)
• Strong calls to action (sign up, send a request, buy)
• Fast loading speed and mobile responsiveness
• Testimonials, case studies, and guarantees

Important:
Clients won’t dig through your content. If they don’t understand why you're a fit within 5 seconds, they’ll move on to your competitor.

What to Do:
If your site isn’t generating leads, get a professional audit and set up advertising. It’s much cheaper than losing dozens of potential clients.

Step 2: Make your website a sales tool — not just a business card

Step 3: Reach clients where they already are — Google

Yes, SEO is still alive — and in 2025, it's still one of the most cost-effective channels. Imagine: someone searches for “coffee machine repair Prague” and finds you right away. No advertising budget needed.

Step-by-step:

• Identify 10–20 key phrases your clients actually use
• Create a separate page (or section) for each
• Optimize your titles, text, and images
• Add schema markup, your local address, and a map

Case Study:
One of our clients, Top Travel Company, used SEO to rank in the top 5 for key search terms and now gets 60% of its clients from organic search.

Promoting a small business is a never-ending challenge. You have a great product or service, yet clients don’t come. Sound familiar? In 2025, the struggle is even more noticeable — competition is growing, advertising is getting more expensive, and people’s attention is scattered. In this article, we’ll walk you through a step-by-step strategy that will help small and medium-sized businesses attract clients — even without million-euro budgets. Every tip is battle-tested — at iuntsevich.cz, we’ve helped dozens of businesses in the Czech Republic and beyond grow sustainably.

How small businesses can find clients in 2025: proven strategies

Conclusion

In 2025, winners won’t be the ones with the biggest budgets — but those who consistently take the right steps. Don’t chase a magic button. Start small today — and you’ll see growth within a month.

If you need help at any stage — from building your website to launching ads and SEO — get in touch with us. We help small businesses grow and attract clients — honestly, professionally, and affordably.