Template vs custom: a full comparison

Your choice depends on your goals, timeline, and budget.

Time and cost
Template-based websites can be launched within 3–5 days from €499 — a quick and affordable option. Custom websites take 10–25 days and cost between €799 and €1999, depending on complexity.

Design flexibility
Templates come with a fixed structure, while custom sites are designed from scratch with full creative freedom.

Who it’s for
Templates are perfect for startups and small businesses focused on speed and cost-efficiency. Custom designs suit businesses with a unique identity that want to stand out.

SEO and marketing
Templates include basic SEO. Custom sites allow for advanced marketing tools and analytics — important for scaling up.

How to choose: a practical guide

Ask yourself the following questions:
  1. What’s the main purpose of the website — sales, lead generation, or branding?
  2. Do you already have brand identity or a project brief?
  3. What’s your budget and launch timeline?
  4. Do you need CRM, warehouse, or payment system integrations?

👉 Just starting out? Go with a template site.
👉 Want to stand out and grow? Go custom.

How to promote your site after launch

Creating the site is just the beginning.
Promotion brings traffic and clients:

We offer full-cycle services: from website creation to marketing.

Conclusion: what should you choose in the end?

There’s no one-size-fits-all answer. A website is a tool.
A well-structured template may bring more leads than an expensive but ineffective custom site — and vice versa.

If you want to launch fast, go with a template.
If you want a strong digital presence, choose a custom project.

Still unsure? We offer a free consultation to help you decide 👉 contact our team.

What’s next?

  1. Browse our case studies and portfolio.
  2. Check our prices and timelines.
  3. Contact us — we’ll help you choose the best option for your business.

Your website is the face of your business online. It can be quick and simple, like a template-based site, or carefully tailored, like a custom-designed multi-page platform. Both approaches are valid — but it’s important to understand which format helps your business achieve its objectives and attract customers.

Introduction: why choosing the right type of website matters

A template-based website is built using a pre-made design where you only need to replace the texts, images, and adjust the layout for your specific business.

Advantages of a template-based website:
  • Fast and affordable: development takes 3 to 5 days, starting from €499.
  • Proven structure: these websites are based on successful case studies and offer good user experience.
  • Great for launching a new business or testing a market idea.

We offer turnkey template-based websites with contact forms, social media integration, and basic SEO optimization.

What is a template-based website?

What is a custom-designed website?

A custom website is built from scratch — design, structure, animations, and content are all tailored to your brand’s specific needs.

This might be:

Advantages of custom design:
  • Fully adapted to your goals and audience.
  • Flexibility: any functionality, any visual style.
  • Helps you stand out from competitors.

Custom websites are ideal for companies with clear positioning and long-term strategy.

Which website to choose

If you’re planning to launch a website for your business, one of the first questions you’ll face is: should you go with a template-based website or a custom design? In this article, we’ll explore both options in detail, compare their benefits and drawbacks, and help you decide which approach fits your business goals.

Which website to choose: template-based or custom design?

01.05.2025
Author: Valentin iuntsevich ( linkedin )
Founder of a marketing agency iuntsevich.cz
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FAQ
Maybe your question is already answered here.

Absolutely. That’s a common strategy: quick launch first, then upgrade as your business grows.

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